Vivo on Monday announced the appointment of Bollywood actor Aamir Khan as its brand ambassador. Khan will appear in an integrated marketing campaign around the upcoming products of the company, featuring in a new television commercial.
He has replaced Ranveer Singh who was the face of the brand for the last two years. Singh and Vivo ended their association mutually in February.
Kenny Zeng, chief marketing officer, Vivo India, in a statement said “We are thrilled about the possibilities that our partnership with one of the world’s biggest superstars, Aamir Khan, will open up for Vivo in India. He mirrors the values of versatility, perfection and innovation that we steadfastly follow at Vivo. This new association will enable us to explore newer avenues to reach our customers as we script our future growth strategy in India.”
It is believed that Aamir Khan charges approximately Rs4 crore per day of shooting taking his annual brand endorsement fee to Rs12-15 crore. Currently, Vivo is the only brand Khan is endorsing. His last endorsement deal was with e-commerce platform Snapdeal which had to be terminated after the actor made a remark in personal capacity about rising intolerance in the country. He was also associated with cola brand Coca-Cola, Tata Sky and Titan Watches in the past.
“Brands and Aamir have become selective about each other ever since the Snapdeal fiasco happened. Vivo knows the power of a celebrity and Aamir Khan is about class and making a statement.
Jigar Rambhia, national director, sports and entertainment partnerships, Wavemaker India said “When Aamir Khan endorses a brand, he not only endorses the product but also the core values of the brand. Ranveer Singh helped penetrate the brand’s offerings to right TG, now Aamir Khan will create loyalty towards the brand Vivo for the audience that is otherwise very brand agnostic.”